By role
Account Manager: Renewals and Upsell Conversations
Protect and grow accounts — running renewal conversations early, surfacing expansion, and handling 'we're reviewing options'.
·8 min read
Sales guides
Sell smarter. Close more.
In-depth guides on sales technique, discovery frameworks, objection handling, and pipeline strategy.
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Video calls
Camera Presence for Remote Selling
Look credible and stay engaging on camera — framing, eye contact, energy and pace that build trust over video.
·6 min read
Skill guides
Closing Techniques That Don't Feel Pushy
Modern, low-pressure closing — building mutual action plans, trial closes, handling stalls and confidently agreeing the next step.
·8 min read
By rep type
Discovery and Closing Tips for Account Executives
How AEs run deeper discovery, build a business case, manage the buying committee and drive to a confident close.
·8 min read
Sales career
How to Break Into Tech Sales (SDR to AE)
A realistic path into software sales — the SDR-to-AE journey, the skills that get you promoted, and how to stand out without experience.
·8 min read
Sales technique
How to Build Rapport on a Cold Call Without Wasting Time
Earn the right to a buyer's attention in the first 20 seconds — openers, tone and pattern interrupts that work on busy prospects.
·7 min read
Sales career
How to Hit Quota Consistently
The habits, pipeline maths and weekly cadence behind reps who hit target every quarter — not just when the wind is behind them.
·8 min read
Sales assessments
How to Pass a Sales Role-Play Assessment
What assessors and managers score in a sales role-play — discovery, value, objection handling and composure — with a preparation plan.
·7 min read
Call preparation
How to Prepare for a Discovery Call
The pre-call routine top reps use — research, hypotheses, question plan and goals — so you walk in credible and lead the conversation.
·7 min read
Sales technique
How to Run a Discovery Call That Uncovers Real Pain
A step-by-step framework for discovery calls — the questions that surface a buyer's real problems, priorities and decision process before you ever pitch.
·8 min read
Video calls
How to Sell on Video Calls (Zoom and Teams)
Win remote deals — running discovery and demos on video, holding attention, sharing screen well and reading buyers you can only see in a box.
·7 min read
Sales technique
How to Structure a Sales Call from Open to Next Step
A repeatable structure for any sales conversation — strong opener, discovery, value, objection handling and a confidently-agreed next step.
·8 min read
Skill guides
Objection Handling: A Complete Framework
A calm, repeatable way to handle any objection — acknowledge, clarify the real issue, respond with evidence and advance — with worked examples.
·8 min read
Call preparation
Pre-Call Research: What to Know Before You Dial
A practical checklist for researching a prospect and their company fast, so your outreach and calls land as relevant, not generic.
·7 min read
By rep type
Sales Tips for SDRs and BDRs
Outbound that books meetings — openers, handling the brush-off, multi-channel cadences and securing a clear next step.
·8 min read
By sector
Selling Dental and Medical Equipment to Practices
Selling materials and equipment to dental and medical practices — earning a busy practice owner's time, demoing on value and ROI, and winning supply agreements.
·8 min read
By sector
Selling in Financial Services: A Practical Guide
Selling investment strategies and financial products to retail, wholesale and institutional clients — discovery, suitability and handling fee and performance objections.
·8 min read
By sector
Selling SaaS: Discovery to Close
The B2B SaaS sales motion end to end — qualifying, multithreading, demoing to pain, and closing against a competitor and procurement.
·8 min read
Skill guides
Value Articulation: Selling Outcomes, Not Features
Translate features into business outcomes a buyer cares about — building a value narrative, quantifying ROI and tailoring to the persona.
·8 min read
Sales assessments
What to Expect in a Sales Assessment or Mock Sales Call
How sales assessments work — the account brief, the live mock call and the client pitch — and exactly how strong reps perform across each stage.
·8 min read
Frequently asked questions
What topics does the blog cover?+
Sales technique, discovery and qualification, value articulation, objection handling, negotiation, closing, pipeline strategy, and preparation guides for specific roles and sectors including SaaS, financial services, and professional services.
Are the guides free to read?+
All blog content is free and publicly accessible without an account.
Who writes the AI Sales Mentor guides?+
Guides are written by the AI Sales Mentor team, drawing on real sales scenario data, methodology research, and rep coaching experience.
How often is new content published?+
New guides are published regularly, covering the latest sales techniques, buyer behaviour, and pipeline strategy. Subscribe to be notified of new articles.
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