About us
Making elite sales coaching accessible to everyone
AI Sales Mentor is a platform that gives reps the kind of coaching that used to cost hundreds of pounds per hour — and gives sales teams a structured, fair way to assess and develop their people at scale.
Our mission
““To make the gap between a good rep and a top performer about practice, not privilege.””
Why this matters
Sales talent is everywhere — but access to good coaching is not. Reps from smaller employers, those switching into sales, career changers, and those without access to strong enablement face a structural disadvantage that has nothing to do with their ability to win deals.
Access to quality sales coaching has historically been a privilege. Private sales coaches charge £150–£300 per hour. Elite sales orgs run dedicated enablement programmes unavailable to everyone else. Strong networks give some reps insider knowledge — the unwritten rules of selling — that others never learn.
The result is that sales success is influenced not just by ability, but by who had access to coaching. That’s not a fair outcome for reps, and it’s not good for teams that miss out on talented people who simply never got the right development.
AI Sales Mentor exists to close that gap. We give every rep — regardless of background, employer, or budget — access to the same quality of structured, honest, personalised coaching that used to be reserved for the few.
The story
AI Sales Mentor was built around one observation: deliberate practice makes a meaningful difference to sales outcomes — and access to that practice is anything but equal. Reps who rehearse with structured feedback perform measurably better. The coaching works. The problem is access.
The platform started with one question: what would it look like if every rep — first sales job, career changer, returner to work, rep from a non-traditional background — could access the same calibre of coaching as someone with a top-tier enablement team and a private coach? Not generic scripts, but coaching tailored to their exact role, sector, and sales situation — with honest feedback on messaging, voice delivery, and camera presence.
Built with GDPR as a foundation, and committed to keeping the core experience genuinely accessible. Because effective selling has to start with effective practice.
What we stand for
Equal access to coaching
A rep at a small company deserves the same quality of sales coaching as someone at a top enterprise org. We built AI Sales Mentor so that employer, network, and budget can no longer determine who gets developed and who doesn’t.
Honest feedback, not flattery
Real improvement comes from knowing exactly where you fell short. Our AI gives you the truth — constructively and specifically — not the encouragement you wanted to hear.
Skills over scripts
Selling well isn’t about memorising a pitch. We teach the universal fundamentals explicitly — discovery, value articulation, objection handling, closing — so that every rep can be judged on genuine effectiveness.
Privacy by design
Your sales conversations, account context and coaching sessions belong to you. We never sell your data, we process only what’s needed, and you can delete everything at any time.
Free to start. No credit card required.